Case Studies
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We work with ChoiceOne Bank to create business and personal marketing materials as well as annual reports and quarterly financial statements.
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We act as marketing director for the bank and work with the entire staff in our Brainstorming and Discorvery sessions.
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Oxford Bank came to us looking to rebrand their bank and refresh their marketing efforts.
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We helped Thumb National Bank develop their Strategic Marketing Plan including a logo refresh and creating more collateral.
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Honor Bank wanted a new way to reach their branch business development and cross-selling goals and we had the privilege, and honor, to help.
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We worked with Community State Bank to facilitate their corporate strategic business plan and quarterly updates, created and implemented marketing plans and campaigns, introduced business development training and more.
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Kalamazoo County State Bank needed someone to facilitate their 100th year anniversary marketing and public relations campaign.
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We act as communication consultants for the Association and implemented a new Total Strategic Communication Plan.
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We work as a communications and marketing consultant for the corporation and facilitated their website redesign.
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We work with Summit Community Bank to create annual marketing plans, introduce promotions, and more.
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Working with The State Bank, we came up with a plan to generate sales and improve customer care.
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We helped Mayville State Bank conduct focus groups and conducted mystery shopping to help them improve customer service.
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We provided annual reports, quarterly financial statements and facilitated web design and copy.
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Davison State Bank needed someone to help them increase efficiencies with holding company and facilitate revamping their website.
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Our marketing plan included branding as well as stationary and marketing materials.
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We worked with Livingston Community Bank to facilitate their grand opening, helped with new website design and copy and more.
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We created an annual marketing plan and launched new marketing campaigns aimed at generating new checking accounts.
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We worked with West Michigan Community Bank to increase efficiencies, launch a major marketing campaign and more.
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We worked with ICNB’s new Marketing Director and assisted in the creation of annual marketing plans, budgets and action items.
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We assisted in the marketing for a new branch and worked with the new Marketing Director.
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We worked with Edgewater Bank to implement a new Total Internal Marketing Plan and conducted Brainstorming and Discovery sessions with the whole staff.
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We created an annual marketing plan for Commercial bank and helped implement Really Free Checking. Really! ®
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Old Mission Bank needed someone to facilitate Brainstorming & Discovery Sessions as well as create an annual marketing plan.
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Nordberg & VanDenBerg, Inc. – Financial Planning hired us to create a business plan and coach business development strategies.
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We helped Shelby State Bank collect insight from their staff during our Brainstorming & Discovery Sessions.
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Gallagher Law Firm asked us to not only create a marketing plan for the firm but also individual business plans for attorneys.
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We helped Spring Valley Bank & Trust Company make 30-second average lending radio commercials
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We helped Orange County Trust Company by conducting focus groups in counties outside branch footprint to determine market perception and acceptance.
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We worked as a marketing and public relations consultant to brand, grown and build their business.
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We helped the Economics Development Foundation produce testimonial videos (in Three Rivers, Grand Rapids and Traverse City)
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