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Summit Community Bank

Summit Community Bank engaged us to work at their marketing director which included a complete strategic marketing plan and budget. Here are some of the services we provided:

  • Act as Marketing Director for the Bank
  • Create Annual Marketing Plans, Budgets & Action Items
  • Introduce Annual Marketing Campaigns
  • Introduced Moments of Truth and Customer Service Standards
  • Introduced 7-Step Customer Care Program
  • Facilitated Website Redesign and prepared website copy
  • Facilitate Website Maintenance, Changes and Online Applications
  • Create Individual Business Plans
  • Conduct Refresher Courses in Networking & Business Development
  • Conduct LinkedIn Training Sessions
  • Facilitate Business Development Meetings
  • Implement Business Development Tools
  • Training and coaching staff
  • Produce all marketing materials and collateral
  • Introduced New Brand – Buy Local. Bank local. Be Local.
  • Prepare and release all Bank Press Releases
  • Coach Business Development Strategies

“Sally is a true professional and an absolute delight to work with. She has excellent resources to tap into and is always willing to help out in any way she can.”

Rhonda Curtis , Office Manager, BSA Officer , Summit Community Bank – July 27, 2009

Marketing Collateral

Part of Summit Community Bank’s marketing plan is to have advertisements created for newspaper, lobby handouts, and more. Check out the examples below or email us to view more examples.