S.A. Peters Testimonials

  • “I would like to thank Sally for the exceptional work she has done for us this past year. Sally has personally invested in each of our retail employees and helped them achieve new levels of excellence in customer service, her coaching techniques have helped them develop confidence and pride in their work. As a result we have had an outstanding year in retail.”

    Dixie Lagerquist Hoeh

    Honor Bank, Vice President, Senior Branch Manager

  • “Sally,
    I very much enjoyed our year of working together, and how you helped to set a course for us going forward. I look forward to the future and working with you again. Thanks so much for your insight on so many things. You are truly a pro!! Talk to you again soon as we wrap up some loose ends. Best Wishes.”

    Mike LePage

    EVP & Branch Administrator, Thumb National Bank & Trust Co.

  • “We have worked with Sally for several years to help facilitate our sales meetings and as our marketing consultant. She has been a tremendous asset in both regards. She has worked well with our employees and has shown great creativity and came up with new ideas which has led to excellent results for our bank.”

    Christopher Nugent

    Market President, Horizon Bank | Former Chief Lending Officer, Summit Community Bank

  • “I wanted to let you know that I think we are starting to finally see some results from being more intentional about prospecting and calling on customers. We have been spending more time at our loan meetings talking about what is in the pipeline and I think this action alone causes some peer pressure to perform! Thanks for your help!”

    Michelle L. Hill

    Senior Vice President & Chief Lending Officer, Thumb National Bank & Trust Co.

  • “I always feel so centered after I spend time with you. You have a gift for bringing the conversation to a really honest and authentic level, even when we’re just catching up on kids/jobs/life.”

    Marybeth Hicks

    Columnist, The Washington Times | Author, "Bringing Up Geeks: How to protect your kid's childhood in a grow-up-too-fast world" (Penguin/Berkley, July 2008)

  • “Sally is a true professional and an absolute delight to work with. She has excellent resources to tap into and is always willing to help out in any way she can.”

    Rhonda Curtis

    Office Manager, BSA Officer , Summit Community Bank

  • “It has been a pleasure working with Sally, and her knowledge & experience makes her an asset to any organization! I have been fortunate enough to work with Sally for several years, and would highly recommend her services to those seeking valuable marketing expertise. Sally has become much more than just a consultant – she has become a dedicated partner in all marketing endeavors.”

    Gretchen Dennis

    Marketing Director, West Michigan Community Bank

  • “Sally is an expert in her field and brings much to the table. Sally is always looking for ways to bring great ideas that are affordable in these times. She is very creative and has connected with great resources to provide added values to our company.”

    Kim Cadieux

    Marketing Director, The State Bank

  • “Your presentation really inspired me last evening, I feel ready to prospect again!”

    Wendy Carr

    Interior Designer, WFCP Specialist, Wendy Carr Designs, LLC

  • “I would like to thank you again for being our guest speaker at our Business Women’s After Hours event. The presentation was great and everyone thoroughly enjoyed it. I have my 30 second commercial taped to the front of my computer monitor to start practicing my lines.”

    Jeanna Clifford

    The State Bank, Private Banker

  • “Thanks again for coming over this morning – you are such a wonderful presenter, it was great”

    Gretchen Dennis

    Marketing Director, West Michigan Community Bank

  • “I wouldn’t be anywhere near where I am today if it wasn’t for you! You continue to be such a great help with EVERYTHING! You’re truly an unbelievable mentor and teacher for me, and I’m so honored to be able to work with you!”

    Gretchen Dennis

    Marketing, West Michigan Community Bank

  • “That’s what I love about you. While I’m sleeping you are out surfing the net covering my “you know what.” Thanks for the information.”

    Kim Cadieux

    Marketing Director, The State Bank

  • Regarding a letter Sally wrote to customers at The State Bank:

    “Thank GOD for you. Just what I wanted to say.”

    Kim Cadieux

    Marketing Director, The State Bank

  • “Thank you Sally, for having faith in me to help with such an important project.”

    Jill DeGroot

    The State Bank

  • “Looks nice Sally. Thank you for all that you do for us.”

    Thomas E. Bell

    Former President, Livingston Community Bank

  • “Dear Sally,
    Thank you so much for all of your hard work on the introduction of LCB in our community! I heard wonderful comments about all that you did to help make this event the talk of the town. It is deeply appreciated. I feel personally blessed to have the opportunity to get to know you better. I’m so sorry I couldn’t be at the event, but am so pleased that it was such a success. We had customers stopping in yesterday to say how much they enjoyed it. If this is a sign of the interest in our bank, I think we’ll do just fine!

    Please let me me know if I can be helpful to you in any way.”

    Barb Hess

    Livingston Community Bank

  • “Sally,
    Just wanted to let you know what a fantastic job you and your team did with the “birth” of the Livingston Community Bank.
    Many, many, kudos!”

    Kim Lawrence

    Livingston Community Bank

  • “Hi Sally. Thanks for all your help, I couldn’t imagine doing this without you!”

    Jeremy Jones

    Livingston Community Bank Grand Opening

  • “I have had the pleasure of working with Sally A. Peters of S.A. Peters & Associates as her design agency since 2005 and find her to be a highly effective business and marketing consultant for banks and small businesses. She is able to look at a clients’ business and marketing needs and develop unique solutions that are “out of the box” and quite original. Most importantly, her approaches work. Her dedication, work ethic and complete devotion to helping her clients makes her a wise choice to any small business or community bank seeking assistance in expanding their business market share, improving their training internally, and ensuring that their brand stands out against the fierce competition. It’s refreshing to find a business person who delivers on their promises.”

    Reva Darling Goucher

    Mind Garden Creative, Lansing, MI

  • “Sally:
    I enjoyed meeting with you at Kim’s office earlier this week. I believe it is important for the board members to have a first hand knowledge of the bank activities keeping the share-stock holder interest in mind all the time. That does not mean the board member should take an active roll in management but should be knowledgeable of management actions.”

    Victor J. Lukasavitz

    President, Gould Engineering, Inc. | Former Board Member of The State Bank

  • Regarding Annual Report:

    “Looks great to me!!!”

    Don Grill

  • Regarding Annual Report:

    “By the way, you did a great job! It looks really good.”

    Suzanne Winn

    Shareholder Services & Corporate Governance Administration, Fentura Financial, Inc.

  • “Sally is a true leader and visionary in the world of marketing and communications. Sally’s successes were broad based from corporate branding initiatives to corporate communications for both internal and external constituents. Whether it is corporate leadership within her discipline of communications or organizational planning Sally contributes effectively and is a true team player. Her role as a member of the executive team was invaluable.”

    Sam Holland

    Vice President, Quality , Accident Fund Insurance Company of America

  • Regarding work with Sally at Community First Bank creating radio campaign Free Checking:

    “Sally is an exceptional professional. We first worked together on a campaign for Community First Bank. Sally has the talent to think strategically about everything from fine detail to global vision. Her depth in the world of finance and banking is a rare find that resonates from years of experience. I would highly recommend Sally in any leadership team or position as well as a consultant. I also congratulate Sally as a successful entrepreneur and business owner.”

    Lisa Smith

    Former General Sales Manager , Liggett Broadcasting

Increase Market Share. Build Customer Relationships. Strengthen Your Brand.

We work with you to uncover who you are and what you want to accomplish to create a custom marketing plan.