Choice One Bank

ChoiceOne Bank

ChoiceOne Bank and SA Peters Marketing and Consulting have been working together for over six years. Over the years we have acted as the marketing director for the bank, mentored marketing coordinators and officers, and offered all of the services below. In this time, we have refreshed logos, introduced slogans, and launched many new marketing campaigns. Today, we assist with traditional in digital marketing, Advanced Customer Conversation Training and investor and shareholder services.

  • Create and implement Strategic Marketing Plans and assist with execution
  • Advanced Customer Conversation Training
  • Create Business, Agribusiness & Retail Marketing Materials
  • Oversee product video production with Jeff Daniels and sons Ben and Lucas of 2188 Studio
  • Prepare Annual Report
  • Provide shareholder communication assistance including letters to shareholders, press releases and Annual Meeting  presentations
  • Provide public relations assistance including blogs, bank articles and press releases
  • Conduct LinkedIn Training Sessions
  • Produced 4-Part Corporate Video
  • Write Corporate Communications, including marketing letters, employee memos, bank brochures and press releases
  • Facilitate meetings  and brainstorming sessions
  • Offer marketing and business development advice and consult as needed
  • Introduce Raddon Financial Market Research
  • Introduced Moments of Truth and Customer Service Standards
  • Assisted with Centralized Training & Educational College Concept
  • Facilitate Monthly Sales and Business Development Meetings
  • Conduct Bank Wide Communications Audit

Marketing Collateral

Below are few examples of the marketing materials we have provided ChoiceOne Bank over the years…with the most recent first. Want to see more? Feel free to email us.