Let there be peace on earth…and let it begin with me. Wishing all the best during this magical time.
Blog
Marketing in Your Bank Environment
The beauty of a community bank…is that it is all about the community. Typically your board of directors and staff are all part of your banking communities. Together you have invested in your communities, built your careers in your communities and raised your families in your communities. So, it is only logical that your entire Bank collectively… Continue reading
Generic crisis communications plan to use for your bank
Download a PDF of this Plan You may already have a plan or need to create one. Feel free to alter this document to fit your bank’s needs. Or call me if I can help in any way. Your Bank Name Here’s Crisis Communications Action Plan for a Pandemic Response deals with the specific threat of H1N1… Continue reading
Excerpt From Levick’s High Stakes Newsletter October 2009
Industry insight: Karen Tyson, Senior Vice President for Communications of the Independent Community Bankers of America As Senior Vice President for Communications of the Independent Community Bankers of America, Karen Tyson has been at the center of solving the greatest reputational challenges facing America’s more than 8,000 community banks since the first signs of… Continue reading
What You Can Expect from Us…Marketing From the Inside Out…First
SA Peters will look at your bank from the inside out… We explore your business plan. We study your market. We conduct brainstorming and discovery sessions with your staff. We can conduct focus groups with your customers and the public. We look at your products, your services and most importantly what might work better to… Continue reading
Community Name — Identity Crisis?
Many community banks are facing name identity crisis today! A lot of community banks were started within a small community or county. Hence they are named after the city or county. When these banks want to expand their footprint they often feel hindered by their names. We explore all avenues of branding and rebranding when a bank… Continue reading
Social Networking Creates Top-of-Mind Awareness
When I consider social media networking today, I wear two hats. One hat is my “friendship interaction” hat. The other is my “marketing consultant” hat. I have my marketing consultant hat on for this blog. Let me know if you want to talk about the friendship part sometime…it is a lot of fun, too! As… Continue reading
Marketing is all about building relationships… Therefore we all need to wear the community bank marketing hat
The beauty of a community bank…is that it is all about the community. Typically your board of directors and most of your shareholders are all part of the community. Together you have invested in the community, built your careers in the community and raised your families in the community. So, it is logical that all of you,… Continue reading
It’s Still True… Community Banks Succeed by Building Strong Customer Relationships
For community banks to maintain and grow market share they must stand out as different from their competitors. One of the strongest ways community banks can outshine regional and national banks, as well as credit unions, is to Exceed Customer Expectations. To offer outstanding service we must first get into our customers’ world and anticipate their… Continue reading