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Marketing in Your Bank Environment

The beauty of a community bank…is that it is all about the community. Typically your board of directors and staff are all part of your banking communities. Together you have invested in your communities, built your careers in your communities and raised your families in your communities. So, it is only logical that your entire Bank collectively… Continue reading

Excerpt From Levick’s High Stakes Newsletter October 2009

Industry insight: Karen Tyson, Senior Vice President for Communications of the Independent Community Bankers of America   As Senior Vice President for Communications of the Independent Community Bankers of America, Karen Tyson has been at the center of solving the greatest reputational challenges facing America’s more than 8,000 community banks since the first signs of… Continue reading

Community Name — Identity Crisis?

Many community banks are facing name identity crisis today! A lot of community banks were started within a small community or county. Hence they are named after the city or county. When these banks want to expand their footprint they often feel hindered by their names. We explore all avenues of branding and rebranding when a bank… Continue reading

Social Networking Creates Top-of-Mind Awareness

When I consider social media networking today, I wear two hats. One hat is my “friendship interaction” hat. The other is my “marketing consultant” hat. I have my marketing consultant hat on for this blog. Let me know if you want to talk about the friendship part sometime…it is a lot of fun, too! As… Continue reading

Marketing is all about building relationships… Therefore we all need to wear the community bank marketing hat

The beauty of a community bank…is that it is all about the community. Typically your board of directors and most of your shareholders are all part of the community. Together you have invested in the community, built your careers in the community and raised your families in the community. So, it is logical that all of you,… Continue reading

It’s Still True… Community Banks Succeed by Building Strong Customer Relationships

For community banks to maintain and grow market share they must stand out as different from their competitors. One of the strongest ways community banks can outshine regional and national banks, as well as credit unions, is to Exceed Customer Expectations. To offer outstanding service we must first get into our customers’ world and anticipate their… Continue reading